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ASO Audit Services

Get a comprehensive, data-driven analysis of your app's store performance from Irade Technologies with actionable recommendations to improve rankings, increase conversions, and accelerate organic growth across both app stores.

Understand Where You Stand and How to Improve

Before you can optimize your app's performance effectively, you need to understand exactly where you stand and what is holding you back from achieving your full potential. Our ASO audit service provides a comprehensive, data-driven analysis of every aspect of your app store presence, identifying weaknesses that are costing you downloads, uncovering opportunities you may not have considered, and delivering a clear, prioritized roadmap for improvement. Whether you are launching a new app, struggling with declining performance, or simply want to ensure you are not leaving growth on the table, our audit gives you the insights you need to make informed decisions.

Our audit process is thorough and systematic, leaving no element of your app store presence unexamined. We examine your metadata for keyword coverage and optimization quality, evaluate your creative assets for visual appeal and conversion effectiveness, analyze your keyword strategy against current market opportunities, assess your competitive positioning, review your ratings and reviews profile, measure your conversion metrics across the entire funnel, and more. Every element is analyzed against current best practices and benchmarked against your top competitors in the store. We do not just identify problems. We explain why they are problems, quantify their impact on your performance, and provide specific, prioritized recommendations for fixing them.

What makes our audits fundamentally different from other providers is the depth of analysis and the quality of recommendations we deliver. We do not deliver generic checklists or surface-level observations that could apply to any app. Our experienced ASO specialists dig deep into your data, analyze patterns and trends, and provide insights that are specific to your app, your category, and your competitive landscape. The result is a comprehensive report that serves as a strategic blueprint for your ASO success, whether you implement the recommendations yourself or engage us for ongoing optimization.

Our audits are valuable whether you plan to implement the recommendations yourself, work with another agency, or engage Irade Technologies for ongoing optimization management. Many clients start with an audit to understand their current position and opportunities, then decide how to proceed based on the findings. The audit report is yours to keep and use as a reference for all future ASO decisions. We also include a 60-minute consultation to walk through the findings in detail and answer any questions your team may have.

Comprehensive ASO Audit Components

Complete Metadata Audit

We analyze every element of your app's metadata including title, subtitle, description, keyword field for iOS, and promotional text. We evaluate keyword selection, density, relevance, and coverage across both platforms. We identify missed opportunities, keyword cannibalization issues, and areas where your metadata is not aligned with current best practices. You will receive specific recommendations for each metadata element with suggested alternatives backed by search data and competitive analysis.

Creative Asset Evaluation

Your app icon, screenshots, and preview videos are evaluated for visual appeal, message clarity, conversion effectiveness, and compliance with platform guidelines. We analyze how your creatives compare to top competitors in your category and identify specific opportunities for improvement. Our recommendations cover design, messaging, layout, and content strategy for each visual element in your listing, with examples of what works best in your market.

In-Depth Competitor Analysis

We conduct a thorough analysis of your top competitors, examining their keyword strategies, creative approaches, rating profiles, and market positioning. This competitive intelligence reveals what is working in your market, where competitors are vulnerable, and how you can differentiate your app to capture market share. You will understand the competitive landscape clearly and know exactly how to position your app for maximum advantage.

Keyword Gap Analysis

Using advanced keyword research tools and our proprietary AI systems, we identify valuable keywords that your app is not currently targeting but should be. This includes analyzing search volume, difficulty, relevance, and opportunity for each keyword. We also identify keywords where you are ranking but underperforming, and keywords your competitors rank for that represent untapped opportunities for your app to capture additional organic traffic.

Conversion Funnel Analysis

We analyze your app's conversion metrics including impression-to-product-page rate and product-page-to-download rate across both platforms. By examining these funnels, we identify where potential users are dropping off and what is preventing them from downloading. Our analysis covers listing elements, user reviews impact, rating influence, and competitive factors that affect conversion. You will receive specific recommendations to improve each stage of the conversion funnel.

Comprehensive Report & Strategic Roadmap

All findings are compiled into a detailed, easy-to-understand report that includes prioritized recommendations, expected impact for each change, effort required, and a strategic roadmap for implementation. The report is designed to be fully actionable whether you are implementing changes yourself or working with a development team. We also include a 60-minute consultation to walk through the findings and answer any questions your team has about the recommendations.

How We Conduct Your ASO Audit

1. Comprehensive Data Collection

We gather comprehensive data about your app's current performance including keyword rankings, download estimates, conversion rates, ratings, reviews, and competitive positioning. This data collection uses multiple sources including app store APIs, third-party analytics tools, and our proprietary monitoring systems to build a complete picture of your app's store performance.

2. Deep Multi-Dimensional Analysis

Our ASO specialists analyze the collected data across all audit dimensions. We examine metadata effectiveness, creative quality, keyword opportunities, competitive positioning, conversion performance, and rating trends. Every finding is backed by data and contextualized within your specific market and competitive landscape to ensure recommendations are relevant and actionable.

3. Recommendation Development

Based on our analysis, we develop specific, prioritized recommendations for each audit area. Each recommendation includes the specific change to make, the expected impact on your performance, the effort required to implement it, and the priority level. We ensure all recommendations are practical and actionable within your technical and resource constraints.

4. Report Delivery & Consultation

We deliver a comprehensive report documenting all findings and recommendations, followed by a 60-minute consultation to walk through the results, answer questions, and discuss implementation strategy. You will have a clear understanding of your current position and exactly what to do to improve it, with a prioritized roadmap that guides your optimization efforts.

Why Get an ASO Audit from Irade Technologies

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Complete Performance Visibility

Understand exactly how your app is performing across every dimension of ASO and where the biggest opportunities exist.

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Clear Actionable Roadmap

Receive a prioritized, actionable plan for improving your ASO performance with specific, data-backed recommendations.

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Competitive Intelligence

Understand what your competitors are doing right and identify specific opportunities to outperform them.

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Expert Strategic Insights

Benefit from the experience and expertise of ASO specialists who have optimized hundreds of apps across all categories.

Quick Wins Identified

Discover high-impact, low-effort changes that can improve your performance immediately and fund further optimization.

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Data-Backed Decisions

Every recommendation is supported by data analysis, ensuring you invest in changes that will deliver measurable results.

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Conversion Focus

Identify exactly what is preventing users from downloading and get specific, proven solutions to fix each issue.

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Growth Foundation

Build a solid foundation for sustainable organic growth based on a thorough understanding of your current position.

ASO Audit Questions

How long does an ASO audit take to complete?
Our standard ASO audit is completed within 5 to 7 business days from the time we receive access to your app's analytics data. This includes comprehensive data collection, deep analysis across all dimensions, recommendation development, report creation, and the follow-up consultation. For apps with complex competitive landscapes or multiple platform versions, the timeline may extend slightly. We will provide an estimated completion date when we begin the audit so you can plan accordingly.
Do I need to provide access to my app's analytics?
Yes, to provide the most accurate and actionable audit, we need access to your app's store connect analytics including App Store Connect for iOS and Google Play Console for Android. This data allows us to analyze actual conversion rates, impression data, and download patterns that are not available through third-party tools. If you are uncomfortable providing direct access, we can work with exported data or set up view-only access that protects your account security while giving us the information we need.
Can I implement the audit recommendations myself?
Absolutely. The audit report is designed to be fully actionable by your internal team. Each recommendation includes specific details about what to change, why it matters for your performance, and how to implement it effectively. However, if you find that you need help with implementation, we offer ongoing ASO management services where our team handles the optimization for you. Many clients start with an audit and then engage us for implementation based on the findings.
What if I already have an ASO provider?
An independent audit is extremely valuable even if you are working with another ASO provider. It gives you a second opinion on your current strategy, identifies opportunities your provider may be missing, and provides a benchmark for evaluating their performance objectively. Many of our clients came to us after getting an audit and realizing there were significant gaps in their existing strategy. The audit report gives you the information you need to make informed decisions about your ASO direction.
How often should I get an ASO audit?
We recommend getting a comprehensive audit when you first launch your app, when you notice performance declining, or when there are significant algorithm changes from Apple or Google. For apps in highly competitive categories, quarterly audits can help you stay current with rapidly evolving market dynamics. Between audits, ongoing monitoring and optimization should be continuous. The audit serves as a strategic checkpoint to ensure your overall direction is sound and to identify major opportunities or issues.

Ready to Dominate the App Stores?

Let our ASO experts create a customized strategy to boost your app's visibility, downloads, and revenue.

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